The third annual CMG Media Cooperation Forum was successfully convened in Nairobi, Kenya, under the theme “Deepening communication between Chinese and African civilizations and promoting a China-Africa community with a shared future in a new era”. The event brought together a diverse array of leaders and media stakeholders from China and Africa to discuss and foster collaborative efforts for a better understanding between the two regions.

The forum provided a platform for constructive dialogue, insights, and collaborations that aim to strengthen the ties between Chinese and African media industries. Notable attendees included Chinese Minister of Culture and Tourism Hu Heping, President of China Media Group Shen Haixiong, Chinese Ambassador to Kenya Zhou Pingjian, Deputy Principal Secretary in Kenya’s Ministry of ICT Juliana Yiapan, CEO of the African Union of Broadcasting Gregoire NDJAKA, among others.

Hu Heping, Chinese Minister of Culture and Tourism, highlighted the continuous expansion of cooperation between China and Africa in recent years, and how this collaboration has evolved under the framework of the Forum on China-Africa Cooperation. He emphasized the importance of media in consolidating consensus and sharing stories of the enduring China-Africa friendship. Hu expressed his hope that media from both regions can collaborate to deliver insightful and relatable content that showcases the mutual benefits, shared dreams, and friendship between China and Africa.

President Shen Haixiong of China Media Group echoed the call for enhanced cooperation between Chinese and African media. He emphasized the significance of fostering a global public opinion environment that is fair, objective, and positive. Shen highlighted the role of media in promoting exchanges and mutual learning between Chinese and African civilizations, contributing to a world that thrives on diversity.

Yiapan, the representative of Kenya’s ICT Cabinet Secretary Eliud Owalo, expressed gratitude for China’s collaboration with Kenyan media stakeholders. She acknowledged the technological exchanges between CMG reporters and the Kenya Broadcasting Corporation, emphasizing the positive impact of these collaborations.

Gregoire NDJAKA, CEO of the African Union of Broadcasting, emphasized the importance of African media working collaboratively with partners to tell African stories from their unique perspective. He reiterated Africa’s commitment to strengthening media relations with China and learning from China’s experiences in the media sector.

Participants also highlighted the need for objective storytelling in depicting Chinese and African narratives. A panel discussion, expertly moderated by CGTN’s Beatrice Marshall, brought together insights and perspectives on enhancing cooperation between Chinese and Kenyan media stakeholders.

The CMG Media Cooperation Forum also saw the official unveiling of the second edition of the “Great to Meet You” China-Africa Youth Short Video Contest. The contest aims to capture the essence of China-Africa exchanges through the lens of the younger generation, with selected works having the opportunity to be featured on CMG’s main outlets and other prominent media platforms in Africa.

In an era marked by global connectivity, the CMG Media Cooperation Forum serves as a pivotal platform for fostering understanding, strengthening partnerships, and showcasing the rich tapestry of cultural exchange and cooperation between China and Africa.

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