5 Costly Mistakes to Avoid When Selling on Kenyan Classified Sites

Introduction

Classified websites like Bidorbuy.co.ke have made it easier than ever to sell anything online in Kenya — from phones and laptops to cars, services and land.

But not every listing turns into a sale. Often, it’s not the product that’s the problem — it’s how it’s being advertised.

Here are five of the most common mistakes Kenyan sellers make when posting ads on classifieds — and how you can avoid them to sell faster and smarter in 2025.

1. ❌ Using Low Quality or No Photos

Photos are everything. A blurry or generic image makes your ad easy to scroll past. Some sellers even skip uploading photos — a major red flag for buyers.

Tip: Upload original, clear and well lit images showing different angles. If it’s a phone, show the screen, the back and any wear and tear.

2. ❌ Poor or Vague Descriptions

Imagine trying to buy something without knowing the details. That’s how buyers feel when they see ads that say things like “Nice phone for sale”.

Tip: Include key info like:

  • Brand/model
  • Condition
  • Features/specs
  • Price and if it’s negotiable
  • Location

The more info you give, the less back and forth you’ll deal with.

3. ❌ Overpricing Your Items

Many sellers list items at inflated prices hoping someone will negotiate. But high prices often scare off buyers before they even make contact.

Tip: Check similar listings on Bidorbuy and price competitively. You can always mark it as “Negotiable” to keep the conversation open.

4. ❌ Not Responding Quickly to Inquiries

Delayed replies = lost buyers. In classifieds, people want fast deals. If you’re slow to answer calls or WhatsApp messages, they’ll move on.

Tip: Enable notifications, answer calls promptly and always follow up. First impressions matter.

5. ❌ Posting in the Wrong Category

If you’re selling a camera and you post it under “Phones”, your listing won’t reach the right audience — and may even get rejected.✅ Tip: Always choose the most relevant category and sub category. This will show your ad in relevant searches and increase your chances of a sale.

Bonus: 📢 Promote Your Listings

Once your ad is live, don’t just sit and wait. Share it on:

  • WhatsApp Status
  • Facebook groups
  • Telegram channels
  • Your business Instagram or Twitter

This brings extra traffic beyond Bidorbuy or Jiji and visibility.

Conclusion

Selling on classifieds is easy — but success depends on how you advertise your product. Avoid these 5 mistakes and your items will sell faster and with less hassle.

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