5 Costly Mistakes to Avoid When Selling on Kenyan Classified Sites
Introduction
Classified websites like Bidorbuy.co.ke have made it easier than ever to sell anything online in Kenya — from phones and laptops to cars, services and land.
But not every listing turns into a sale. Often, it’s not the product that’s the problem — it’s how it’s being advertised.
Here are five of the most common mistakes Kenyan sellers make when posting ads on classifieds — and how you can avoid them to sell faster and smarter in 2025.
1. ❌ Using Low Quality or No Photos
Photos are everything. A blurry or generic image makes your ad easy to scroll past. Some sellers even skip uploading photos — a major red flag for buyers.
✅ Tip: Upload original, clear and well lit images showing different angles. If it’s a phone, show the screen, the back and any wear and tear.
2. ❌ Poor or Vague Descriptions
Imagine trying to buy something without knowing the details. That’s how buyers feel when they see ads that say things like “Nice phone for sale”.
✅ Tip: Include key info like:
- Brand/model
- Condition
- Features/specs
- Price and if it’s negotiable
- Location
The more info you give, the less back and forth you’ll deal with.
3. ❌ Overpricing Your Items
Many sellers list items at inflated prices hoping someone will negotiate. But high prices often scare off buyers before they even make contact.
✅ Tip: Check similar listings on Bidorbuy and price competitively. You can always mark it as “Negotiable” to keep the conversation open.
4. ❌ Not Responding Quickly to Inquiries
Delayed replies = lost buyers. In classifieds, people want fast deals. If you’re slow to answer calls or WhatsApp messages, they’ll move on.
✅ Tip: Enable notifications, answer calls promptly and always follow up. First impressions matter.
5. ❌ Posting in the Wrong Category
If you’re selling a camera and you post it under “Phones”, your listing won’t reach the right audience — and may even get rejected.✅ Tip: Always choose the most relevant category and sub category. This will show your ad in relevant searches and increase your chances of a sale.
Bonus: 📢 Promote Your Listings
Once your ad is live, don’t just sit and wait. Share it on:
- WhatsApp Status
- Facebook groups
- Telegram channels
- Your business Instagram or Twitter
This brings extra traffic beyond Bidorbuy or Jiji and visibility.
Conclusion
Selling on classifieds is easy — but success depends on how you advertise your product. Avoid these 5 mistakes and your items will sell faster and with less hassle.
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