Introduction
Over a million Kenyans browse online marketplaces every day, Bidorbuy.co.ke, Jiji and Facebook Marketplace have become hotspots for fast local trade.
But what are people buying the most?
If you’re thinking of selling — or just curious — here are the top 10 most popular product categories in Kenya’s classifieds in 2025.
1. New & Used Smartphones
iPhones to Tecno and Infinix, smartphones are the most searched. People are always upgrading, replacing or looking for affordable second hand phones.
Hot brands: Samsung, Apple, Xiaomi, Tecno, Infinix
Pro tip: Include real photos, IMEI status and accessories in your listing
2. Used Cars & Motorbikes
With the high cost of brand new vehicles, many Kenyans turn to classifieds for affordable second hand cars and boda bodas.
Trending models: Toyota Fielder, Probox, Axio, Vitz, Nissan Note
Motorbike demand: Bajaj Boxer and TVS Star
3. Household Furniture
New and relocating families are looking for:
- Sofas
- Beds
- Wardrobes
- Dining sets
Well maintained second hand furniture sells fast especially in urban areas like Nairobi, Mombasa, Kisumu and Nakuru.
4. Laptops & Desktop Computers
With remote work and online learning still growing, demand for affordable laptops is high.
Top sellers: HP, Dell, Lenovo, MacBooks
Buyers look for Core i5/i7 models with SSDs and working batteries.
5. Televisions & Home Electronics
Smart TVs, home theaters, microwaves and fridges are regular searches on classifieds sites.
Popular sizes: 32″ and 43″ Smart TVs
Bonus: LED TVs with in-built apps (Netflix, YouTube) attract more buyers.
6. Rental Property Listings
Landlords and agents are using classifieds to list bedsitters, 1/2-bedroom houses and office space.Hot areas: Roysambu, Rongai, Mlolongo, Embakasi, Syokimau
Include clear interior photos and exact location for better engagement.
7. Home Appliances
Blenders, gas cookers, washing machines, fans and even water dispensers are hot.
Tip: Offer delivery within town or set up affordable courier options.
8. Gaming Consoles & Accessories
Gaming is big in Kenya. PS4, PS5, Xbox consoles and gaming laptops are hot products — especially when bundled with controllers and games.
Also trending: Gaming chairs and headsets
9. Fashion & Accessories
Clothes, shoes, handbags and watches — especially second hand (mitumba) items — are growing fast especially among the youth.
Consider niche options like:
- Baby clothes
- Occasion dresses
- Designer dupes
10. Small Business Tools & Equipment
Side hustlers are on the rise and they’re looking for tools to get started:
- Hair dryers & salon kits
- Catering equipment
- Popcorn machines
- POS systems
List these in the Business & Services section for better visibility.
Final Word
Whether you’re selling a used item or launching a hustle, knowing what’s trending can help you get more views — and close faster deals.
At Bidorbuy Kenya, we’re making it easy to connect with real buyers in your area.
Ready to list your own product?
Post a Free Ad Now on Bidorbuy.co.ke
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