Online marketplaces in Kenya are booming and more people are turning to classifieds platforms to sell their products, clear clutter or start small businesses. But what are Kenyans buying most right now?
Want to boost your sales? Here are the top trending items to sell online in Kenya in 2025 — based on market demand, search trends and user behavior on platforms like bidorbuy.co.ke.
1. Second-Hand Smartphones
Affordable smartphones are hot online. Buyers are looking for:
- Well-maintained Android devices (Samsung, Infinix, Xiaomi)
- Refurbished iPhones
- Budget smartphones under KES 10,000
Tip: Include charger, original box and good quality photos.
2. Laptops and Electronics
University students, freelancers and remote workers are driving demand for:
- Used laptops (Core i5/i7, 8GB RAM+)
- Monitors and printers
- Gaming consoles and accessories
Even old models sell — as long as the price is fair and condition is honest.
3. Furniture and Home Appliances
Relocations, upgrades and urban rentals have increased listings for:
- Sofa sets
- Wardrobes and beds
- Fridges, cookers and microwaves
These are bulky so target local buyers in your county.
4. Motorcycles and Scooters
With the rise of boda boda businesses and deliveries, used motorbikes and scooters are in high demand.
Buyers want to know:
- Year of manufacture
- Logbook status
- Maintenance history
List them in the Automotive section for visibility.
5. Baby Products and Kids’ Items
Parents are always looking for quality items at affordable prices:
- Strollers, baby cots and walkers
- Kids’ clothes and shoes
- Toys and educational materials
These sell fast if in good condition.
6. Fashion Items: Gently Used or New
Demand for stylish but affordable clothes and shoes is growing. Sell:
- Branded handbags and sneakers
- Men’s casualwear and designer jackets
- Watches and jewelry
Tip: Take clean photos and mention original prices if available.### 7. Agricultural Equipment & Tools
If you’re in a rural or peri-urban area you might be surprised how many people are searching for:
- Water pumps
- Irrigation kits
- Second-hand jembes, slashers and sprayers
You can also list livestock and poultry equipment.
8. Books and Study Materials
There’s a quiet but steady market for:
- KCSE/KCPE revision books
- Campus textbooks (especially business and IT)
- Children’s storybooks
They’re cheap to ship and resell well across counties.
Conclusion
The classifieds space in Kenya is booming — and you don’t need a large inventory to get started. Whether you’re decluttering or running a small side hustle, knowing what Kenyans want helps you sell faster.
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