Introduction
Posting a free ad on classifieds is easy — but writing one that actually sells is a whole different story.
Whether you’re selling a phone, car, sofa or rental space, this guide will show you how to write an effective classified ad that stands out and convinces people to click, call and buy.
Here’s how to do it right in 2025 on platforms like Bidorbuy.co.ke.
1. 🧠 Start With a Clear, Catchy Title
Your title is what people see first in search results.
✔️ Good:
“Toyota Fielder 2012 – Clean, Lady Owned, Nairobi CBD”
❌ Bad:
“Nice Car for Sale”
Tips:
- Include brand, model, year and location
- Avoid using ALL CAPS
- Be specific
2. 📝 Give a Detailed, Honest Description
A great description builds trust and answers all questions a buyer may have.
Include:
- Item condition (new, used, refurbished)
- Specs or key features
- Reason for selling
- Any extras or bonuses (free delivery, accessories, etc.)
- Your location and contact preferences
📌 Example for a phone:
“Samsung Galaxy A32, 128GB, slightly used, no scratches, bought new in 2023. Includes charger and box. Available in Nairobi Westlands. Can do delivery within town.”
3. 📷 Use Clear, Real Photos
People trust ads with authentic, high-quality images.
✅ Tips:
- Take photos in good lighting
- Show the item from different angles
- Include close-ups of important parts (e.g., phone screen, tire tread, sofa fabric)
- Avoid screenshots or internet images
4. 📍 Mention Your Exact Location
Buyers prefer dealing with people nearby. Mention your estate or area in the ad.
✔️ “Located in Rongai, near Tuskys”
❌ “Somewhere in Nairobi”
The more specific you are, the better.
5. 💰 Set a Fair and Transparent Price
Do some research and price competitively.
✔️ “KSh 25,000 negotiable”
✔️ “Fixed price – no negotiation”
❌ “Price on inbox” (this turns many buyers away)
Optional: mention if you’re open to swaps or trades.—
6. 📞 Add Multiple Contact Options
Give at least one working phone number and (optionally) a WhatsApp line.
📌 Pro Tip: Only use business lines to avoid spam or personal inconvenience.
7. 💬 Be Available to Respond Quickly
Many serious buyers message several sellers. The one who responds first often wins.
Stay active — especially in the first 24 hours after posting.
8. 🚀 Promote Your Ad
On Bidorbuy Kenya, you can:
- Boost your ad for more visibility
- Share your listing on social media or WhatsApp groups
- Repost after a few days if it hasn’t sold
Conclusion
A good ad means faster sales, more buyer trust and less back-and-forths.
Whether you’re selling a car or a kettle, take 10 extra minutes to create a listing that works — and you’ll thank yourself later.
👉 Ready to post your ad now?
Click here to get started for FREE on Bidorbuy.co.ke
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