Introduction
In Kenya’s competitive online classifieds space, how you write your ad can make or break your chances of selling. A poorly written ad with vague details or bad photos will be ignored no matter how good the item is.
This guide shows you how to write a high-converting classified ad — whether you’re selling a phone, a car or a plot of land — with real examples based on what works on platforms like Bidorbuy, and others.
Why Your Ad Copy Matters
Most users on classifieds platforms spend less than 30 seconds scanning a listing. If your title and description don’t grab attention and build trust they’ll move on to the next option.
Writing a good ad helps:
- Attract serious buyers
- Build trust
- Reduce unnecessary inquiries
- Sell items faster
1. Start with a Clear, Keyword-Rich Title
A good title should be:
- Specific
- Contain key features
- Include location (when necessary)
- Avoid all caps or spammy phrases
Bad Example: Awesome phone for sale!!!
Good Example: Samsung Galaxy A32 – 128GB, Nairobi, Gently Used
Tip: Think about what a buyer would search on Google or on the platform.
2. Use High-Quality Photos
Photos make up more than 70% of a listing’s performance. Use:
- Natural light
- Clear front and back shots
- Close-ups for any damage
- No filters or watermarks
Include multiple angles. If it’s a tech item, show the screen ON. If it’s land, capture the surroundings too.
3. Write a Detailed Description
Break your description into sections:
- Condition: New, used, refurbished?
- Key Features: Specs, size, brand, color, etc.
- Reason for Selling: Adds authenticity
- Pickup/Delivery Info: Is it in Nairobi Westlands? Can you deliver?
Example for a Laptop:
Selling my HP Pavilion laptop, 8GB RAM, 512GB SSD, 15.6” screen. Used for 1 year, still in great condition. Battery lasts up to 5 hours. Comes with charger and original box. Located in Nakuru. Delivery can be arranged.
Avoid fluff. Be honest and to the point.
4. Include the Right Price – and Justify It
Many users will filter listings by price. A common mistake is overpricing or using vague prices like “Negotiable” with no base.
Best practices:
- Use real numbers (e.g., Ksh 18,500)
- Mention if slightly negotiable
- Compare with current market prices
Optional addition: “Bought it for Ksh 27,000 last year, barely used.”
5. Add Contact Info That Builds Trust
In Kenya, buyers prefer:
- Phone numbers over chat inboxes
- Sellers who respond fast
- Profiles with history or ratings
If you’re a frequent seller, consider:
- Adding your store name or personal brand
- Encouraging repeat business: “I also have laptops and printers – check my profile”
6. Use Tags and Categories Wisely
If the platform supports tags or filters:
- Choose the correct product category
- Add keywords like “fairly used”, “original”, “no cracks”, “quick sale”
On platforms like Bidorbuy, this helps your ad appear in search filters and homepage carousels.
7. Timing Your Posting
From platform analytics:
- Peak posting time = 7 AM – 9 AM, 7 PM – 10 PM (when most people browse)
- Weekend listings perform better for non-professional items (e.g., personal gadgets, household goods)
If you’re relisting, space it out to avoid being ignored as “old.”
Final Thoughts
A great classified ad in Kenya today is not just about the product — it’s about presentation, honesty, and clarity. Take time to write a thoughtful title, upload clean images, and describe what you’re offering in a way that makes someone want to act.
If you do it right, you won’t just get clicks — you’ll get real buyers.
Want to try it now?
Post your first free ad on Bidorbuy.co.ke
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