Introduction

As more Kenyans turn to online marketplaces like Bidorbuy.co.ke for everything from smartphones to sofas, fraudsters are also getting creative.

Fake ads are a big problem — but with the right knowledge, you can avoid scams and shop with confidence.

In this guide, we’ll show you how to spot fake listings, protect your money, and stay safe while buying or selling online in Kenya.

1. Unbelievably Low Prices

If the price is way too cheap, it’s likely a scam.

For example:

  • iPhone 13 for KSh 15,000?
  • A Toyota Fielder for KSh 300,000?

Red flag: Scammers use low prices to lure you into quick decisions.

What to do: Compare similar listings. If one price looks suspiciously low, it probably is.

2. Blurry or Stolen Photos

Legit sellers usually take clear, real photos of their items. Scammers often:

  • Use stock images from Google
  • Recycle photos from other ads
  • Blur images to hide item condition

Tip: Use Google Image Search or reverse image tools like TinEye to check if the image exists elsewhere online.

3. Vague or Pushy Seller Communication

Fake sellers often:

  • Avoid answering direct questions
  • Push for quick payment without a meeting
  • Insist on M-PESA or courier before you see the item

If they dodge questions or rush the deal, pause immediately.

4. Suspicious Location Claims

A classic scam line:

“I’m currently in Kisumu/Nairobi/Mombasa but will send it via G4S or Wells Fargo.”

They want you to pay before seeing the item.

Always insist on meeting in person or using trusted delivery options with payment on delivery.

5. Poorly Written Listings

Many fake ads are written in broken English, ALL CAPS, or copy-pasted formats.

Example of a fake ad:

“IPhone 14 pro urgent sell very cheep need cash call now now my brodah!!”

Look for:

  • Inconsistent info
  • Weird grammar
  • Overuse of emojis or buzzwords

6. No Verification or Paperwork

For expensive items like:* Cars

  • Laptops
  • iPhones

A legit seller should provide:

  • Receipts
  • Logbooks
  • Warranty cards
  • Proof of ownership

If they say, “No papers, but it’s legit” — stop.

7. Check Seller History (If Possible)

On sites like Bidorbuy.co.ke, verified or long-time sellers often have:

  • User ratings
  • Repeat listings
  • Detailed profiles

Be cautious if:

  • It’s a brand-new seller with only one listing
  • The seller has no contact details or only uses email

Final Thoughts

Fake ads can be tricky, but your common sense is your best defense. At Bidorbuy Kenya, we monitor listings to keep users safe — and we encourage our users to report suspicious ads.

Want to browse trusted listings or report a scam?
Bidorbuy.co.ke

Let’s make classifieds safer in Kenya.

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