Creating a listing on a classifieds site like bidorbuy.co.ke is easy. But what really gets buyers to click and contact you? Many sellers miss out on opportunities because their ads just aren’t doing the job.
If you want to improve your chances of making a quick sale in Kenya’s competitive online marketplace, here are the key things to get right in your classified ad.
1. Write a title that grabs attention
Your title is what draws people in. Use clear, searchable phrases. Avoid vague descriptions that won’t show up in search results.
A good title should include the brand, model, condition and price range of the item you’re selling. That way, buyers can quickly see if it’s what they’re looking for.
2. Show your item in the best light
Photos build trust. Upload 3-5 clear images of the item in good lighting. That means showing the front, back and sides—and any accessories that come with it. Minor defects are okay to show too. Transparency wins buyers over.
Smartphones work great for taking photos in daylight.
3. Tell the story of your item
Your description should answer the questions buyers will have. That includes the age of the item, why you’re selling it and whether there’s any warranty or receipt left. Be honest about any defects.
Here’s an example description:
“Bought last year and barely used. No scratches. Comes with original charger and box. Selling to upgrade. Available in Nairobi West, can arrange delivery.”
4. Price it right
Search similar items to price yours competitively. Leave a little room for negotiation—something many Kenyan buyers are used to doing.
If you overprice, your listing might get ignored. If you underprice too much, buyers might think it’s a scam.
5. Choose the right category and location
Place your listing under the most accurate category. This helps buyers find your item faster. And indicate your exact location so local buyers can reach you easily.
6. Make it easy for buyers to get in touch
Add a phone number, WhatsApp or messaging option (if the platform supports it). Buyers are more likely to reach out if contact is fast and clear.
Be polite, brief and responsive in your replies. The quicker you respond, the higher your closing rate will be.
7. Keep it short, simple and updated
Don’t overwhelm buyers with too much info. Keep your listing up to date or repost it after a few days to keep it visible. If the item sells, mark it as sold to avoid wasting others’ time.
An effective classified ad is about presentation, trust and visibility. With just a few tweaks, your listings can stand out from the crowd and help you sell faster.
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