Introduction
Curious about what Kenyans are really searching for on classifieds sites? Whether you’re planning to sell online or just love market trends, this guide reveals what’s hot and in-demand across platforms like Bidorbuy.co.ke and more.
If you have any of these items, you might be sitting on a goldmine!
1. Smartphones & Tablets
Phones are the #1 searched item across all Kenyan marketplaces. Here are the top:
- iPhone X, 11, 12
- Samsung Galaxy A-series & S-series
- Infinix, Tecno, Xiaomi
✅ Quick sellers
✅ Easy to list
✅ High daily search volumes
Pro Tip: Include clear photos, receipt/proof of ownership, and accessories for faster sales.
2. Used Cars
Used vehicles — especially below Ksh 1 million — are the most viewed listings.
Top searches:
- Toyota Fielder
- Subaru Forester
- Mazda Demio
- Honda Fit
Most buyers ask about:
- Fuel consumption
- Year of manufacture
- Logbook status
Car listings with detailed descriptions & engine photos rank higher and sell quicker.
3. Rental Houses & Bedsitters
Housing is Kenya’s biggest pain point — and a huge classifieds opportunity.
Popular keywords:
- “Bedsitters in Nairobi under 10k”
- “Affordable rentals Mombasa”
- “Studio apartments near CBD”
Photos, rent terms, deposit info, and contact details help your listing get more attention.
4. Baby Items & Kids Gear
Young parents are searching for:
- Baby cots
- Carriers
- Walkers
- Strollers
- Gently used baby clothes
Many of these get sold within hours if priced right and cleaned up.
5. Laptops & Electronics
Kenyans love good deals on:
- HP & Dell laptops (Core i5, i7)
- Cameras (for content creation)
- TVs, fridges, microwaves
List model specs, battery life, and warranty info if available. Bonus: Add usage history.
6. Home & Office Furniture
Now that remote working and home setups are trending.
Popular items:
- Office chairs & desks
- Wardrobes & TV stands
- Sofas, beds, dining tables
Include measurements in your listing to reduce questions.
7. Land & Plots for Sale
Land is searched daily from:
- Ruai
- Kitengela
- Juja
- Mtwapa
- Kisumu
Many users are looking for:
- Affordable plots (below Ksh 500K)
- Ready title deeds
- Proximity to roads or towns
Pro sellers use drone shots or Google Maps to increase visibility and trust.
Bonus Insight: When Do Kenyans Search?
According to Bidorbuy internal traffic trends and industry data:
- Peak times: 7 AM – 9 AM and 7 PM – 11 PM
- Top days: Mondays and Fridays
- Mobile users: 85%+ of traffic comes from smartphones
So sellers should upload and boost just before peak hours for maximum visibility.
Conclusion
If you want to make fast sales or start a side hustle, now you know what buyers are looking for on classifieds. Stay ahead of trends, price fairly and present your listings professionally — and you’ll turn browsers into buyers.
Ready to get started?
List your items now on Bidorbuy.co.ke – It’s free
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